It is amazing how many companies view advertising and image-promotion as ad-on, cut-out activities at time of economic distress.
This is a pennywise trend which does little to add value to one of the most neglected assets on a companies' register - Brand Equity.
I think the company that continues its marketplace or stakeholder communications stands a far better chance of coming out of an economic downslide than those that simply bring the communication shutters down - battening the hatches down might work at sea, but not when you are dealing with Reputation and Brand Equity.
A thought - leverage the goodwill you have generated with the media. Sure, reschedule some advertising BUT do not give up on PR !!
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