How to destroy a brand in four easy steps

It's disheartening to notice that many brands stray from the high road brand image reinforcement route into short termism. If you really want to destroy your brand, you should do the following:


1. Appoint a low budget design company with a big mouth as your brand champion. There is no better way to set about destroying the value you have built into your brand over many years.
2. Start insisting that advertising must convert into immediate sales and cease advertising and other programmes that build long term brand equity.
3. Start over-writing clean uncluttered imagery with in-your-face, cheap-looking brand image elements and text headlines.
4. Stop talking to your market as sensible professionals and start talking price only.


If you practice any or all of the above, you are actively participating in the demise of your brand and also destroying the market. Of the first, your competitors will be pleased. Of the second, they will be annoyed but for only as long as you exist in the market.

ADVERTISING AGENCY SERVICE PLUS EDITORIAL CONTENT

Energy MC offers a fully integrated service - across the advertising media, public relations (media) and online communications resources. See http://eco-insulation.blogspot.com as an example of an expert technical blogging service for clients. My current area of expertise is B2B, technology, business commercial and pecialist industries.

It is important for business to realise that editorial needs to be independent from advertising. There are few agencies that offer the integrated service that this freelance one does. Clients generally do not pay for the advertising management service, since these costs are recovered from arrangements that Energy MC has in place with the various B2B or tech magazine publishers, whom we represent.

Editorial - consisting of copywriting (words) and professional photography is charged independently on a completely different fee basis.

Clients are free to enter into the full service, consisting of 3 legs of editorial, advertising and online, or engage only one or the other individual service.

This is a highly effective freelance service.

I have many satisified clients .Call me for details. 072 905 0252 (leave message).

GARETH

Energy MC - Advertising, media and communications: Services, marketing communications, media, advertising, copywriting, photography and public relations in Cape Town, South Africa

Energy MC - Advertising, media and communications: Services, marketing communications, media, advertising, copywriting, photography and public relations in Cape Town, South Africa
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