What is really interesting about digital marketing today is the growth of published nonsense. With very few controls in place, advertisers are able to say just what they want to about their products without being challenged. Even more alarming is the lightweight nature of the new wave of digital marketing specialists. I'm not talking about slim people here! I'm referring to a genre of people who can't spell or compose sentence properly. 'Specialists' who compose marketing bylines on the cellphone while on the subway and who use free images off the internet to promote their clients'services.
If you are serious about your brand and serious about the truth, then look very carefully before you ditch conventional brand promotional campaigns in favour of digital.
Energy|MC manages integrated campaigns on behalf of serious clients who want to use all channels to get their message across. Our photograhy and copy is real, not stolen from some competitor's site. Take a look at what we have done for Eco-Insulation - at www.eco-insulation.blogspot.com
The words on the Eco-Insulation main website are ours, too. See www.eco-insulation.co.za
Showing posts with label Truth. Show all posts
Showing posts with label Truth. Show all posts
Monday, February 24, 2014
Thursday, August 18, 2011
THE ROLE OF THE TRUTH
If you, like me, have been amazed and deeply concerned by the sabre-rattling and divisive rhetoric in South Africa of recent month, you will probably read on.
I am deeply concerned by the growing number of reputations that lie in tatters these past months. Reputations that took years and indeed many lifetimes to build up.
Take the Africa National Congress for starters. Their constant 'jaw-jaw', abuse of media opportunities and total lack of proactivity in the running of clean, accountable and efficient government have left their reputation in tatters. Few international countries, excepting the pariah states of the world would want to invest in our country under such conditions.
Take big business next. How in the world can business leaders justify their enormous salaries? With everybody behaving as if South Africa was their personal fiefdom, how can we ever set an example for the workers to follow? Now perhaps we can understand why people overturn refuse bins and destroy property in their frustration. I challenge the leaders of the big retail chains to live on a minimum wage of R 4000 per month, pay other expenses and then shop for sustainable food items in their own stores !!
The real problem is that South Africa has no - and never has had - any strategic plan. The concept of a Rainbow Nation as projected by our beloved founder, Nelson Mandela, becomes a vicious lie when each corner of society and the economy behaves the way it is doing.
Is their a lesson for marketing? There certainly is. The time has come for long term thinking and getting everyone on the same side. That means making realistic, deliverable promises.
And getting it right. First time, on time and every time.
Aluta continua.
I am deeply concerned by the growing number of reputations that lie in tatters these past months. Reputations that took years and indeed many lifetimes to build up.
Take the Africa National Congress for starters. Their constant 'jaw-jaw', abuse of media opportunities and total lack of proactivity in the running of clean, accountable and efficient government have left their reputation in tatters. Few international countries, excepting the pariah states of the world would want to invest in our country under such conditions.
Take big business next. How in the world can business leaders justify their enormous salaries? With everybody behaving as if South Africa was their personal fiefdom, how can we ever set an example for the workers to follow? Now perhaps we can understand why people overturn refuse bins and destroy property in their frustration. I challenge the leaders of the big retail chains to live on a minimum wage of R 4000 per month, pay other expenses and then shop for sustainable food items in their own stores !!
The real problem is that South Africa has no - and never has had - any strategic plan. The concept of a Rainbow Nation as projected by our beloved founder, Nelson Mandela, becomes a vicious lie when each corner of society and the economy behaves the way it is doing.
Is their a lesson for marketing? There certainly is. The time has come for long term thinking and getting everyone on the same side. That means making realistic, deliverable promises.
And getting it right. First time, on time and every time.
Aluta continua.
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