WHAT DO PROFESSIONAL PEOPLE SAY ABOUT ENERGY|MC ?

Alayne Reesberg
Chief Executive Officer • World Design Capital Cape Town 2014
"It has been a pleasure working with you – a true professional."

Alayne is referring to my interactions with her and her team during the World Design Capital 2014 project last year, when I covered the main events for the magazines I consult to; namely -
To Build Magazine - www.tobuild.co.za
SA Building Review - www.sabuildingreview.co.za
You can read some of the articles online at the following links, or read the e-books:
• http://www.tobuild.co.za/viewonline/articles/284/company-news/world-design-capital-cape-town-2014-s-lasting-legacy
•   http://www.sabuildingreview.co.za/viewonline/articles/119/advertorials/water-essential-for-the-future
Note these were commissioned articles and photography, not sponsored editorials.

Cecil Homan
Founder •  Eco-Insulation • Ultimate Climate Comfort
"Eco is flying high with the jet stream. Thanks for article sent and posted."
"World class editorial - world class service"

Cecil is referring to the full agency, editorial and technical writing support service that his company enjoyed since it's inception in 2007.

Marilyn Luchtenstein
Sales Manager • Brits Textiles
"Thanks and well done"

Alexis Sacks
Partner • MD Accountants and Auditors Inc.
"Thank you for the tremendous corporate profile brochure. It really is outstanding and we are proud of the final product..... It has been a pleasure working with you".

Professor John Smallwood  
Head: Department of Construction Management •  NMMU
"Given the number of errant advertisements and my intimate involvement with construction H&S through contracting, consulting, research, publishing and community services, the (mentioned) advertisement is significant in that it probably contributes one of the few, if not only material advertisements that makes proper reference to the subject. It was certainly eye catching ...."

An advertisement written and designed for leading insulation provider, Brits Textiles received accolades in the construction sector.

Billy Perrin
Publisher • Trademax Publications - SA Roofing, SA Affordable Housing, Timber IQ
"Always a pleasure working with you - a true professional".

Wayne Miller
General Manager • BlueScope Steel Southern Africa (Pty) Ltd
"You've done great work for us".

Carl Nortje
Managing Director • Rawson Developers
"Thank you for the great article".

CONTENT - THE WEBSITE AUTHOR'S BUGBEAR

We spend thousands of 'dollars' on making a nice web presentation - a great look and feel to our sites. Yet how often do we spend time working the content. 80 - 90 % of corporate websites fail to do the job they are intended to do!

That's because resources are needed for effective management of a website on an ongoing basis. This means responsible, informed and empowered management by professionals - much like a press/media editorial campaign.

Its amazing to see how many major companies still have entries for events and other information dating back to the year 2007. Unsurprising then that they are not getting the traffic they deserve through their website.

Yes, and one really important - basic item - Contact Details!!! Telephone directories are rapidly going out of vogue, yet how often is it a mission-and-a-half to find a company's telephone numbers, email address, physical address and the like. Are your company's key contact details readily accessible on your website? They should be on the Homepage. (Forget the mailto forms).

Somewhere among the exciting style sheets, the look and the feel of 21st Century web authoring software, we have forgotten the basics of communication.

Need help? See my ever-lasting entry on the ABC of Communication - below. Contact me for further information. My floating advert at the bottom of this Blog has all the information you need.