We spend thousands of 'dollars' on making a nice web presentation - a great look and feel to our sites. Yet how often do we spend time working the content. 80 - 90 % of corporate websites fail to do the job they are intended to do!
That's because resources are needed for effective management of a website on an ongoing basis. This means responsible, informed and empowered management by professionals - much like a press/media editorial campaign.
Its amazing to see how many major companies still have entries for events and other information dating back to the year 2007. Unsurprising then that they are not getting the traffic they deserve through their website.
Yes, and one really important - basic item - Contact Details!!! Telephone directories are rapidly going out of vogue, yet how often is it a mission-and-a-half to find a company's telephone numbers, email address, physical address and the like. Are your company's key contact details readily accessible on your website? They should be on the Homepage. (Forget the mailto forms).
Somewhere among the exciting style sheets, the look and the feel of 21st Century web authoring software, we have forgotten the basics of communication.
Need help? See my ever-lasting entry on the ABC of Communication - below. Contact me for further information. My floating advert at the bottom of this Blog has all the information you need.
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