RECESSION BUSTING MOVES

With the economic outlook not great for 2012 one line cost item that often is cut by management is advertising and marketplace communications. Big mistake.

Here’s why:

More than 50% of commercial and industrial clients still use print media publications as their informative source of reference. Of these readers, a large majority are in senior decision making positions - not having the time to learn and adapt to the messages of the social media on the web. Readers such these are looking for well written, informative content, supported by logical arguments. The web is not ideal for this.

So you want to keep your media presence, yet reduce expense. Here are my suggestions for you:

1. Use the editorial channel on an organized, sustained basis. You pay only for the time spent on researching and preparing the content.

2. Use a professional, dedicated service provider to prepare this content.

3. Take a serious look at your current advertising with a view to: 

• Eliminating crossover between your targeted groups.
• Audit - size and content of message

 4. Employ specialist communications service providers, such as freelancers. The days of the large corporate advertising dodo companies are over.

5. Use social media - YES - but use it wisely. Intergrate it into a plan!

Save money. Get it right first time.

When you want to do these things, talk to Energy MC. The time is always right.

ADVERTISING AGENCY SERVICE PLUS EDITORIAL CONTENT

Energy MC offers a fully integrated service - across the advertising media, public relations (media) and online communications resources. See http://eco-insulation.blogspot.com as an example of an expert technical blogging service for clients. My current area of expertise is B2B, technology, business commercial and pecialist industries.

It is important for business to realise that editorial needs to be independent from advertising. There are few agencies that offer the integrated service that this freelance one does. Clients generally do not pay for the advertising management service, since these costs are recovered from arrangements that Energy MC has in place with the various B2B or tech magazine publishers, whom we represent.

Editorial - consisting of copywriting (words) and professional photography is charged independently on a completely different fee basis.

Clients are free to enter into the full service, consisting of 3 legs of editorial, advertising and online, or engage only one or the other individual service.

This is a highly effective freelance service.

I have many satisified clients .Call me for details. 072 905 0252 (leave message).

GARETH

Energy MC - Advertising, media and communications: Services, marketing communications, media, advertising, copywriting, photography and public relations in Cape Town, South Africa

Energy MC - Advertising, media and communications: Services, marketing communications, media, advertising, copywriting, photography and public relations in Cape Town, South Africa
www.mbendi.co.za/orgs/cdsd.htm

Contact Energy MC today on:

Tel: +27 21 701 3913
EMail: energ-comm at iafrica.com