Monday, October 5, 2015


Clever companies stay in the game of promoting their business to clients even through tough economic times. They continue to use the media and do not abandon the hard earned brand identity they have vested in their markets.
They do not cancel marketing communications. But they do look at using their limited resources smarter.
Advertising and other promotions such as PR important in building your brand and increasing your presence in the market. Brands are not built overnight, but rather along the lines of a consistent long term campaign. Of course, this needs to be supported by your service and performance as supplier, consultant or professional.
Read about I had to say on the subject in the September 2015 edition of SA Roofing magazine, a magazine that aims at architects and other building professionals.
View pages 1 and 2 of this article here  and here.

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