THE COVER SHOOT - PHOTOGRAPHY IS A VITAL PART OF EDITORIAL

Published in Walls and Roofs, Oct / November 2017
Cover Shoot: Zeitz Mocaa 'Museum of Contemporary Art Africa'
Media Conference: Official Opening September 2017
Format: A4 Portrait

Editorial value: The results speak for themselves.
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THE IMPORTANCE OF WHAT'S INSIDE

You spend thousands getting a state of the art website with links to Twitter, Facebook and other social media. Sitting back, everyone tells you how great your website looks and comments on its design.

However ...

Weeks drag on ... turning into months and your content dries out looking like a cheap supermarket paint job on a street cafe.

What am I saying? Business owners, marketing managers and even webmasters neglect the most basic facet of any marketing campaign. It's what's inside that counts and not what's on top.

Does your website, Facebook or Pinterest page have up to date, relevant content? It's probably the last thing you consider on a Friday afternoon and you switch off the office lights, lock the door and leave for home - cheerfully thinking that you will get to it in the next week.

Let me help you with this. It's what I do. Honest, clean and accurate content.

KEEP COMMUNICATING WITH YOUR MARKET

Clever companies stay in the game of promoting their business to clients even through tough economic times. They continue to use the media and do not abandon the hard earned brand identity they have vested in their markets.

They do not cancel marketing communications. But they do look at using their limited resources smarter.

Advertising and other promotions such as PR important in building your brand and increasing your presence in the market. Brands are not built overnight, but rather along the lines of a consistent long term campaign. Of course, this needs to be supported by your service and performance as supplier, consultant or professional.

Read about I had to say on the subject in the September 2015 edition of SA Roofing magazine, a magazine that aims at architects and other building professionals.

View pages 1 and 2 of this article here  and here.