Five Secrets the Advertising Agencies don't tell you is about empowering the business owner or marketing executive to take control of promoting the brand. Advertising agency, or do-it-alone, this seminar aims at giving you the tools to do the job.
1. Debunking the Jargon
2. Beginning with a Plan
3. Website for Free
4. Some downright sneaky tricks
5. Making the most of your limited advertising spend
Date: 1 September 2010
Time: 08.30 - 13.00
Venue: Cape Chamber House, Louis Gradner St, Cape Town
Contact: Monique Johnstone
EMail: monique@capechamber.co.za
Tel: 021 402 4308
Course Objectives & Key Outputs
Understanding some jargon
Understand about the importance of Plans / Strategies
Role of Product & Service in brand-building
Understand your product / service mix and how you can select the best promotional methodology
The Target Market vs. Target Audience
Understand Business-to-business vs. Business to Consumer
Prepare basic advertisement headlines and copy
What is News and how can it work for me?
How to best spend scarce money
Recognising a good deal from a bad deal
Internet channels - free advertising
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