More than 50% of commercial and industrial clients still use print media publications as their informative source of reference. Of these readers, a large majority are in senior decision making positions - not having the time to learn and adapt to the messages of the social media on the web. Readers such these are looking for well written, informative content, supported by logical arguments. The web is not ideal for this.
- Eliminating crossover between your targeted groups.
- Audit - size and content of message